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Key Results

500M+ monthly revenue generated

3% CTR achieved through campaign optimization

40% engagement growth through content strategy

Expanded market across Eastern Indonesia

Social Media & Affiliate
Growth Execution

AI-Driven Content & Marketing Optimization

Case Studies

E-commerce Revenue Growth (TOTOLINK)

Problem: Low conversion and suboptimal campaign performance

Action: Optimized product listings, campaign strategy, and performance marketing

Result: Generated up to IDR 500M+ monthly revenue

Old Stock Clearance Strategy (TOTOLINK)

Problem: Large volume of unsold old stock impacting inventory and cash flow

Action: Developed targeted campaign strategies, bundling offers, and promotional execution across marketplace and digital channels

Result:
– Successfully cleared old stock
– Contributed up to 40% of total revenue

Brand Crisis & Reputation Recovery

Problem: Product issue affecting customer trust

Action: Led communication strategy, content direction, and KOL collaboration

Result: Restored brand trust and maintained customer engagement

Website Development & Sales Support (Cipta Agung Lestari)

Problem: Lack of digital presence to support sales

Action: Initiated and developed company website to support product visibility and marketing efforts

Result:
– Improved brand presence
– Supported sales growth through digital channel

Personal Project – TikTok AI Content (@bang_dzulll)

Concept:
Educational and entertaining content about AI video technology

Execution:
Created and managed content strategy focusing on trending AI tools and audience engagement

Result:
– 13K+ followers
– 1.7M+ likes
– Built organic audience through content experimentation

Core Expertise

Performance Marketing (Meta Ads, TikTok Ads

Growth Strategy & Campaign Optimization

E-commerce & Marketplace Optimization

Marketing & Sales Integration

Trade Marketing & Partner Activation

Regional Market Expansion

Content Strategy & Digital Campaigns

Data-Driven Marketing & Analysis

Tools and Platforms

  • Meta Ads
  • TikTok Ads
  • Google Ads
  • Google Analytics
  • Shopee
  • Tokopedia & TikTok
  • Lazada
  • Blibli
  • ChatGPT
  • Gemini AI
  • Adobe Creative Suites
  • Canva & Capcut
  • AI Tools
  • Power BI
  • MySQL

5+ YEARS OF EXPERIENCE

My RESUME

2017 – 2022

Education

Bachelor of Political Science

Universitas Brawijaya | 2017 – 2022

Focused on communication, strategic thinking, and organizational development, supporting a strong foundation in marketing and leadership.

2022 – 2026

Job Experience

Assistant Marketing Manager

TOTOLINK Technology Indonesia – (May 2024 – present)

JAKARTA

  • Led marketing initiatives to support sales performance and business growth across regions
  • Managed regional market expansion in Eastern Indonesia (Kalimantan, Sulawesi, East Java)
  • Contributed to cross-country marketing planning (Vietnam) with strategic insights and recommendations
  • Activated dealer partners through trade marketing strategies to strengthen distribution and sales

Head of Marketing Communication

PT Cipta Agung Lestari – (Apr 2023 – May 2024)

JAKARTA

  • Led marketing communication strategy across digital platforms
  • Managed content production and campaign execution
  • Initiated TikTok Shop and contributed to e-commerce growth
  • Collaborated with sales team to align marketing with business goals

Graphic Designer

Creative Faith Agency – (May 2022 – Mar 2024)

JAKARTA

  • Delivered creative and content strategies for marketing campaigns
  • Worked with international clients on branding and digital projects
  • Supported engagement and campaign performance through visual content
Email: hi@dzulhan.com
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