dzulhan.
Digital Marketing Manager
Digital Marketing Manager · 5+ Years

I build brands that sell, and teams that actually scale them

Grew e-commerce revenue across all platforms to IDR 500M/month. Led campaigns from Indonesia to Southeast Asia. I'm the kind of marketer who reads the data and knows how to tell a story with it.

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PERFORMANCE SNAPSHOT · TOTOLINK 2024–2026
Monthly revenue across all e-commerce platforms
500M+IDR / month
Campaign CTR via Meta & TikTok Ads
3%vs ~1.5% industry avg
Content engagement growth YoY
+40%cross-platform
Active markets managed
4ID · VN · PH · MY
5+
Years in digital marketing & brand strategy
13K
TikTok followers on personal AI content channel
1.7M
Likes on organic AI-educational content
4
Countries in active marketing expansion

Case Studies

Work that moved the needle

Real problems. Specific actions. Measurable results, not just job descriptions.

E-commerce · Multi-platform

Scaling TOTOLINK's E-Commerce to IDR 500M/Month

Low conversion despite solid traffic. Generic listings, untargeted campaigns, and no real attribution model. We fixed that, across Shopee, Tokopedia, TikTok Shop, Lazada, and Blibli.

IDR 500M+ monthly revenue across all platforms
3% CTR via optimized Meta + TikTok Ads
Per-SKU performance reporting system built
Campaign Strategy · Inventory

Turning Dead Stock into 40% of Monthly Revenue

Old inventory was tying up capital and squeezing margins. Standard discounting would've hurt brand equity. We needed something smarter.

Bundling + flash campaign framework designed
Ageing stock contributed up to 40% of total revenue
Brand positioning maintained, no permanent price cuts
Brand · Crisis Management

Rebuilding Trust After a Public Product Crisis

A product quality issue went public fast, hitting ratings and customer sentiment. We had to move quickly without making things worse.

Cross-team crisis communication strategy led
KOL collaboration directed to reframe narrative
Engagement stabilized, brand trust restored
Regional Expansion · SEA

Multi-Market Expansion Across Southeast Asia

Vietnam, Philippines, Malaysia, each market had its own competitive dynamics. Generic campaigns wouldn't cut it. We built the intelligence first, then the strategy.

Market insights delivered for Vietnam entry strategy
Competitor landscape mapped across 3 markets
Cross-country campaign framework developed

Personal Project

I don't just market AI tools.
I actually use them.

@bang_dzulll is my personal TikTok channel about AI video tech and creative tools. Zero paid promo. Grew it purely through content strategy and understanding what my audience actually wants to see.

Building an audience from scratch is the same discipline as brand building, consistent positioning, content-market fit, and reading the data to iterate fast. That's exactly what I bring to every campaign.

@bang_dzulll
ORGANIC
13K+
Followers
1.7M+
Total Likes
100%
Organic reach
AI
Content niche

Core Skills

What I bring to the table

Strategy, execution, and team leadership, plus something most marketing teams don't have yet.

NEW ✦
Building AI Systems for Marketing Operations
Beyond using AI tools, I've built internal AI workflows that automate content research, brief generation, and campaign reporting. This cuts production time significantly and lets the team focus on strategy, not manual tasks. I use a modern AI stack: from LLMs for ideation, to automation tools for execution, to MCP protocols for integration.
Claude ChatGPT Gemini n8n Notion AI MCP HailuoAI CapCut Pro Make.com Perplexity
📊
Performance Marketing
Meta Ads, TikTok Ads, Google Ads, with attribution models and ROI tracking
🛒
E-commerce Optimization
Shopee, Tokopedia, Lazada, TikTok Shop, from listing to campaign to conversion
🌏
Regional Market Expansion
Multi-country strategy across SEA with localization and competitive mapping
🎯
Campaign Strategy
Full-funnel campaign planning from awareness through purchase and retention
👥
Team Leadership
Managing content, design, and e-commerce teams toward measurable goals
🤖
AI-Powered Marketing
Building internal AI systems + automating workflows with n8n, Claude, and MCP
Ads & Analytics
Meta Ads TikTok Ads Google Ads Google Analytics Power BI MySQL
Marketplace
Shopee Tokopedia TikTok Shop Lazada Blibli
AI & Automation
Claude ChatGPT Gemini n8n Notion AI MCP Make.com Perplexity HailuoAI
Creative
CapCut Pro Canva Adobe Creative Suite

Experience

Where I built this

From execution to strategy to leading teams.

MAY 2024, PRESENT
Assistant Marketing Manager
TOTOLINK Technology Indonesia
  • Led strategy supporting IDR 500M+ monthly e-commerce revenue across all platforms
  • Managed regional expansion across Eastern Indonesia & SEA
  • Contributed to Vietnam market entry with cross-country campaign planning
  • Built AI-powered workflows using n8n, Claude, and MCP to automate content and reporting
  • Leading team of 3 across content, design, and e-commerce
APR 2023, MAY 2024
Head of Marketing Communication
PT Cipta Agung Lestari
  • Led full marketing communication strategy across digital platforms
  • Initiated TikTok Shop channel and contributed to e-commerce growth
  • Managed content production and campaign execution end-to-end
MAY 2022, MAR 2024
Graphic Designer & Creative Strategist
Creative Faith Agency
  • Delivered creative & content strategies for marketing campaigns
  • Worked with international clients on branding and digital projects
Education
Bachelor of Political Science
Universitas Brawijaya · 2017–2022

Strategic communication, organizational leadership, and critical thinking, the foundation that makes marketing strategy actually make sense.

Certifications
Google Digital Marketing & E-Commerce
Coursera · Completed
Google Ads Search Certification
Coursera · Completed
HubSpot Content Marketing Certification
Coursera · Completed
Google Analytics Certification
Coursera · Completed
Meta Certified Digital Marketing Associate
Coursera · In Progress
OPEN TO OPPORTUNITIES

Let's build something worth talking about

Looking for a Digital Marketing Manager role where data and creativity aren't treated as opposites. Based in Jakarta · Open to hybrid or regional roles.

Say hello
in
💬